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Nissan Turns Video Game Players Into Professional Racecar Drivers

Nissan GT Academy

Nissan has always been known as an innovative, creative and forward thinking company. They have been sponsoring a program since 2008 called the Nissan GT Academy, which is a racing program that really exemplifies just how innovative of a brand that they are. So all of us here at Matt Castrucci Nissan Dayton OH decided that it would be fun to write an article to explain what this program is and highlight why it’s so great.

Nissan first partnered with Sony back in 2008 to create a truly one of a kind reality television show competition that has been wildly popular and successful ever since. In the Nissan GT Academy they take people who are good at the popular video game series Gran Turismo and train them to become actual Nissan racecar drivers.

Throughout the training the gamers get the opportunity to turn laps and train in some of Nissan’s most popular sports cars such as the 370Z and GT-R supercar. Getting to train in high-performance cars like that would literally be a dream come true for most race fans.

What makes this competition so cool and unique is that it actually brings together the virtual and real-life automotive scene and blends them together. Drivers who have been trained at the Nissan GT Academy have actually went on to have serious racing careers. For example, Jann Mardenborough, who was a winner of the Nissan GT Academy from a previous season competed in the British GT Pro-AM class and nearly won the race with his partner who was a professional driver.

The show has been extremely popular and is now in its fourth season. Last year over 400,000 Gran Turismo players registered for a chance to be on the Nissan GT Academy television show through the Sony’s Playstation network. You can learn even more about the Nissan GT Academy by clicking here.

Be sure to stop down to Matt Castrucci Nissan Dayton OH if you are interested in learning about or test driving any of the great new cars in the 2015 Nissan lineup. Our friendly sales staff is always here to answer any questions that you have.